Building Life

The Importance of Competition experiences, and asked for advice. As a result, they found solutions to their challenges. They created an open way for themselves, helping them continue their journey and ultimately achieve success. THE IMPORTANCE OF COMPETITION Aditya Vikram Birla was the grandson of the late Ghanshyam Das Birla. He died on October 1, 1995, in Baltimore, USA, at the age of only 51. At the time, he was the chairman of an industrial empire worth 8,000 crores. Through his exceptional talent, he expanded his business from India to international markets. Mr. Aditya Birla was highly intelligent and well-educated. He realized early on that protectionist policies were not beneficial for India’s industry. He used to say that business can only grow when it meets international standards: “Business can progress only when it is internationally competitive.” He was a very ambitious person. Someone once commented about him: “The world was his market and efficiency was his strategy.” He was highly against the Indian government’s protectionist policy. He once said, “We are not afraid of competition; let competition be afraid of us.”