Living in Hope
English book, p. 73
By Maulana Wahiduddin Khan
A Simple Formula for Success shop to enter. But when someone sympathetically calls them inside his shop, that helps them decide. Such a person will most probably succeed in getting customers inside his shop. Many people do not have an exact idea of what they want to buy. If you learn this secret, it will only take average intelligence for you to be able to have plenty of customers. This may be called customer-friendly behaviour. The seller of locks began to follow this principle in his shop. He used to sit in the doorway of his shop and would read the facial expressions of the passer-by. His vision became so sharp that he was able to tell from the customers’ faces whether they were looking for a lock or were just walking along there for some other purpose. When he guessed someone was a customer for a lock or any other lock-related item, he would immediately invite him to step inside his shop. In this way, his business suddenly began making good progress. A time came when he became the best salesman in the market. The secret of success lies in following simple rules. People generally think that success is something which can be achieved only by doing something great, or by utilizing great means or resources. But you can reach the peak of success just by your polite words, hard work, making good use of your limited resources and

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