Print Media, Electronic Media

THE WISDOM OF AVOIDANCE the message of Islam. Despite its rightful position, he willingly omitted the title “Prophet of God” (Rasoolullah) as he came to the world with God’s message. According to the teachings of the Prophet, Muslims should have completely disregarded Salman Rushdie’s book, allowing any non-Muslim interest in it to wane naturally. This approach would have had the advantage of preserving the opportunities for conveying the message of Islam emerging in the West. Eventually, a time would have arrived when the Western world would have begun studying Islam with an unbiased and objective mindset. Gradually, the Western world would have come under the blessings of God’s guidance. It is a factual reality that, for various reasons, new opportunities for spreading the message of Islam have emerged in the Western world. However, it is equally valid that the current Muslim leaders have failed to recognize or utilize these modern possibilities. Just as some individuals are colour-blind and can only perceive one colour while remaining oblivious to others, Muslim leaders have demonstrated blindness toward the potential opportunities for spreading the message of Islam worldwide. They seem to observe everything else but fail to grasp the significance of inviting people to embrace God. Muslim leaders remain oblivious to the opportunities for calling people to God, but when something tarnishes their communal reputation, they engage in un-Islamic actions as