RECIPROCITY

Reciprocity ~ 152 ~ had to be increased considerably, the tyres sold far outnumbered previous sales. Formerly the tyres had been manufactured according to the company’s own formula, while the improved version was based on the opinions and suggestions of the consumers as well. It was only natural that people should regard the product as being far superior to the original one. In this world all people—not just manufacturers and consumers—are dependent upon one another. It is, therefore, only sharing and cooperation which can lead to success in this life. It is the principle of give-and-take which should be most active, like two-way traffic. A system of benefits can never be a one-way thing. Reciprocity should be the order of the day.