MAKING THE EXTRA EFFORT

Making the Extra Effort ~ 264 ~ MAKING THE EXTRA EFFORT Lee Iacocca was born in 1924 to a poor family who had left their home-town in Italy for America in search of a livelihood. Iacocca worked hard at his studies and secured a master’s degree in engineering, after which he took a job in the Ford Motor Company, where he continued to rise until he became its President. Later, following some disagreement with Henry Ford II, he was asked to leave the Ford Company in 1978. lacocca then got a job in another motor company, the Chrysler Corporation, as its President. This company had gone bankrupt at the time he joined it, running at a loss of almost $ 160 million. He made a proper assessment of the situation, then began to work really hard at improving matters. Within three years he had not only paid back all loans, but was running the company at a profit. Now he takes pride in saying, “I’m the company.” lacocca subsequently wrote his autobiography which contains many valuable suggestions, based on his experiences, such as “The key to success is