A Simple Formula for Success

The secret of success lies in following simple rules. People generally think that success is something which can be achieved only by doing something great, or by utilizing great means or resources. But you can reach the peak of success just by your polite words, hard work, making good use of your limited resources and patiently doing your work, with perseverance. None of these things are too big or difficult for the common man to achieve. Sharing and Cooperation When a certain tyre company in a western country was on the point of launching its goods on the market, it ran an advertising campaign which promised that whoever demonstrated a real defect in their tyres would win a prize of $ 50,000. People naturally flocked to buy them. If they found a defect, well and good. If not, they had nothing to lose, because they would actually have purchased a good set of tyres. The company did then actually receive a number of complaints of which 20 per cent appeared to be genuine. The complainants were duly sent invitations to a seminar, their travelling expenses to be paid for by the company. This gave them the opportunity to air their respective views as to how the tyres could be improved. A concrete proposal was finally arrived at by consensus and rewards were distributed at the closure of the seminar. By taking into consideration the suggestions of its customers, the company was able to improve upon the quality of the original tyre. Although the cost had to be increased considerably, the tyres sold far outnumbered previous sales. Formerly the tyres had been manufactured according to the company's own formula, while the improved version was based on the opinions and