Winning Over Others’ Confidence

Changing his tone, he said, "No, you need not suffer so much of a loss.” When the press owner saw that the director had become sympathetic he said, “There is a solution to this. Please give me a few copies of the book, I will try to mend them and if I succeed, perhaps reprinting will not be necessary." The director said: “Please do whatever you can.” The owner returned later with ten copies of the book, having carefully cut the corners of the book again. The director was pleased with the result. He said: "This is perfect. Please mend all the books in the same way." The press owner said, "A mistake which is an inch in the customer's eye, I am ready to consider as a foot.” Such a procedure is very important if success is to be achieved in any business. By satisfying the customer, you can have him agree to anything. The press owner added: “In fact my thinking is that if I make a mistake and it comes to my notice, I must myself inform the customer that I have made a mistake and be ready to compensate for it any way he wishes.” The result is that the customer is won over, and without any inconvenience the matter is resolved. Admitting One’s Fault Once when a professor of Urdu language was taking a poetry class, he came across a phrase in the textbook which was printed as follows: “The beloved shall comb her hair with panja-e-sil.” The professor explained “panja-e-sil” as “the hands of the grinding stone”. That is, the hair of the beloved will be properly combed by the panja-e-sil opening all the knots. Students were confused. Because even after the professor’s explanation, the meaning of the phrase was unclear. All he had