Safe Harbour On Both Sides

Solution to the Problem Instead of building houses with heavy concrete, they began using wood and bamboo. Even if such a house collapses, the damage is less, and much of the material can be reused. Here, they were facing the force of nature, against which no one has any control. So, the Japanese bowed before it— and by doing so, discovered a smart, one-sided solution. Let’s look at another example—the world-famous Toyota Company. Fifteen years ago, Toyota was a name associated not with cars, but with textiles. The company originally worked in Japan’s textile industry. But the country’s conditions were not suitable for this sector, and the company couldn’t succeed. So, Toyota changed direction and entered the automobile industry—a field that better matched the country’s resources and demands. Soon, Toyota became a global name, and Japanese cars began to run on roads around the world. In this case, the Japanese faced local economic obstacles. Rather than fighting them, they shifted their area of action. And as surely as walking through a door is easier than banging into a wall, success followed. There’s also the story of a leading Japanese newspaper that once suffered heavy financial losses. Usually, when a major newspaper begins to collapse, it’s extremely difficult to save, just like how an elephant with a broken leg cannot survive easily.